Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
Browsing: BMW
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
It’s about what people are really paying for. All vodka is the same. Really, it…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
How car subscription app Fair wants to disrupt the market for car loans using subscriptions
Fair, which is two-year old startup where you choose a used vehicle, get approved and…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…