Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
Browsing: BMW
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
The Best Privacy-Friendly Alternatives to Google Maps
There are reasons why so many people use Google Maps: It’s arguably the easiest mapping service…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…