A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Browsing: BMW
How car subscription app Fair wants to disrupt the market for car loans using subscriptions
Fair, which is two-year old startup where you choose a used vehicle, get approved and…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health…
MIT and BMW are building the stretchy, inflatable future of cars
Imagine being able to change your car’s interior at the press of a button. Thanks…
How to Use Facebook Ads for Market Research
Do you sell products or services on Facebook? Wondering how to test your targeting and…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
Companies Brag about Being Innovative. Should They?
Certain circumstances make customers wary of innovative brands. Based on the research of Kelly Goldsmith, Jeffrey…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…