THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Browsing: BMW
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
8 things marketers should know from CES 2022
Despite the lack of ceremony – or a crowd – at CES this year, marketers…
BMW is transitioning into a very cool brand
BMW designs parts of i Vision Circular concept car to “fall apart” at push of…
Here are the best (and worst) designs of the Tokyo Olympics
For the most part, it’s been a superbly designed Olympics. Tokyo 2020 may have happened…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
The most influential designer you’ve never heard of is a 92-year-old artist in SF
Barbara Stauffacher Solomon changed the world of design with her life-sized graphics. A new collaboration…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…