Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Browsing: BMW
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
All Vodka Is the Same. So Why Is Some More Expensive Than Others?
It’s about what people are really paying for. All vodka is the same. Really, it…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now…