Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
Browsing: Ben & Jerry’s
Major Brands Are Boycotting Facebook—Here’s Why
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…