How to Harness the Power of Belonging
The Behavior Change For Good Initiative (BCFG) at Penn has launched a new virtual interview series titled Authors@BCFG.…
Browsing: Behavioral Economics
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…