Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Browsing: Barbie
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Life in Plastic, It’s Fantastic Barbie’s finally found her true calling: influencer.
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…