
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…