5 Unexpected Reasons Every Leader Should Be a Reader
“5 Unexpected Reasons Every Leader Should Be a Reader” is written by Joe Terrell, Carey…
Browsing: Attention
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The…
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…