How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
Browsing: Attention
Short form video is the new wave of storytelling
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…
Six sells – Adam Ferrier on attention, measurement and the six second ad
To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second…
6 is the new 30
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you…
Marketing the New ‘Terms’ of Endearment
Over the years, tried and oft used terms in the world of business and marketing…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look…