ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
Browsing: Art
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Artful advertising: have brands forgotten about business and purpose goals?
Advertisers and organisations are getting more artistic in pursuit of a captivated audience, writes Sérgio Brodsky,…
Exclusive: Behind Fluent Design, Microsoft’s Vision For The Future Of Interfaces
[Image: Microsoft] BY KELSEY CAMPBELL-DOLLAGHAN6 MINUTE READ Bojana Ostojic was working on Microsoft’s experimental mixed…
How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
Ustwo Rethinks the Agency Business Model
For years creative agencies have sold design advice only. But now studios are rethinking this…
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
How To Use Color To Prove Your Point, From A Data Viz Expert
When working with large amounts of data, precision is key. The same is true of…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…