The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
Browsing: Alphabet
How to engage consumers when they are NOT buying from you
How Two Companies Hooked Customers On Products They Rarely Use Larry Page, CEO of Alphabet,…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
How Real-Time Marketing Changes the Game
The age of social media has brought about a new dynamic in customer communications: The…
Why innovation requires a holistic approach
How to Tell If a Company Is Good at Innovating or Just Good at PR…