GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as…
Browsing: Alibaba
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
INSTAGRAM IS SWEET AND SORT OF BORING—BUT THE ADS!
THE EARNEST VANITY that serves as the engine of Instagramseems generally harmless, sweetly human. The app’s natural…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Compete with yourself and other tips for leaders from Alibaba CEO Daniel Zhang
Running the world’s largest retail commerce company in a very dynamic market comes with its…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…