The story of Old Monk
One of the more fascinating threads that emerged on Twitter recently was by Siddharth Misra…
Browsing: Advertising Campaign
The HBS(Harvard Business School) Advantage: In Conversation with Phani Nagarjuna, Founder & CEO, Sutherland
PHANI NAGARJUNA Founder & CEO Sutherland Serial Entrepreneur, AI/Analytics Guru, Digital Transformation Agent, Nimble Company…
How Different States Utilize their Market Advantage
The economic prosperity of different states in the United States was not inherited but created.…
5 Mistakes You’re Making With Your Email List
Things aren’t always as they appear, and this especially applies to email marketing. The email…
How L.A. built homeless housing in just 4 weeks
In Los Angeles, where tens of thousands of people experience homelessness on any given night, a new…
Building Post-COVID Brand Relationships with Consumers
In today’s fallout from COVID-19, consumers have had to adapt to a variety of potentially…
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Pull, Don’t Push: Designing Effective Feedback Systems
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —…
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…