A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
Browsing: Ads
First Click: Samsung can shove its TV up its ads
I’m in the market for a new television. I figure I’m willing to pay $2,000…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they…
Why native advertising is the natural evolution of digital experience
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers…
5 Expert Tips for Marketing Your Mobile App
If you were going to guess how many mobile apps are available right now, what…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…