Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…
Browsing: ad-tech
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…