If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…
Browsing: ad-tech
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…