How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
Browsing: Ad Agencies
Why talent is “ghosting” advertising employers
Marketing has a ‘ghosting’ problem Two months ago, staffing firm Aquent Studios was working with…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Different Ads, Different Ethnicities, Same Car
A father and a daughter driving after baseball practice. A momentary glimpse of a peacock.…
Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…