We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Browsing: Ad Agencies
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…
5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…