5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…
Browsing: Ad Agencies
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…
How Brands Streamline Their Agency Partnerships
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in…
Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…