How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Browsing: Ad Agencies
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Ad Agency Trends To Watch Out For
— Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
What advertising agencies need to know
What to know when putting together your firm’s flexible working policy Working nine to five,…
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…
5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…