The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
Browsing: Accenture
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help…
5 Articles From 2019 That Will Provoke Sharper Marketing In 2020
I went back through my sixty-some-odd posts on Forbes.com in 2019 and plucked out five…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…
Facial recognition remains tempting but toxic for tech companies
In a blog post announcing support for the Asia Pacific AI for Social Good Research Network and…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Making sense of the madness – agency partnerships, convergence and in-house models
Should you rethink your agency relationships? Being honest with yourself about your reasons and goals…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…