Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…
Browsing: Accenture
Facial recognition remains tempting but toxic for tech companies
In a blog post announcing support for the Asia Pacific AI for Social Good Research Network and…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Making sense of the madness – agency partnerships, convergence and in-house models
Should you rethink your agency relationships? Being honest with yourself about your reasons and goals…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…