Marketing
Over 82 percent of the ads his campaign has purchased have been seen by voters 45 and older. Former Vice…
Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now…
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has been slow to capitalize on…
By now, many companies are incorporating content marketing into their marketing strategy and targeting their content to suit a specific…
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC’s Anna Hamill the Unilever campaign he is most proud of, how…
Research indicates that something in the region of $80 billion in digital marketing spend is wasted each year. There are,…
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust, online behemoth Amazon continues to…
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across…
Keeping up with the culture has become an apparent imperative, but the currents that inform the conversation – though it…
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons. Ultimately, it’s…