innovation and leadership was imbibed in us and the same has helped me through the journey.
has the experience thus far been?
what the customers want. Also it was about time the malls evolved from just being space
providers to active participants in brand building.The market was ripe so I took the opportunity to introduce TAVF to the industry.
is grappling with at a Pan India level and where do you see the solution and thereby
opportunities emerging from?
Malls/retail industry can do a few innovations –
B) Need to do new brand acquisition which is exclusively available at their Retail Outlet/Mall.
Focus on CRM/Loyalty programmes which are used to drive people to the mall
Creating community-based events which are done quarterly like – dance, festival celebration,
Bloggers activity, Kids edutainment IPs.
Lastly, it’s very important that retailers are involved totally in all the above which can infuse footfall and
BK: With the onslaught of e commerce, we at ISD Global have been posing one question to
retail brands and eco systems: Are you worth a special trip? What would be your take
their patrons. Instead of taking e commerce as competition they are using the e commerce to
complement their brick and mortar stores. Brands like Zara and H&M have launched their
website stores in the last two years and these websites have only increased their reach among
the target audience in the physical space.
these days, AI is used for taking measurement, what colours suit a particular customer, which
style is better than the other etc etc.
interiors, art and architecture to become premium spaces. Malls are now moving towards
focussing on hospitality rather than just being the usual real estate providers to the brands.
BK: Based on your experience over the years, which are the shopping mall brands in India that
have got their act together in terms of attracting the right footfalls, tenant mix, anchor stores
and the overall retail customer experience?
keep it premium and out of reach of just about everybody and yet comfortable for the target
audience and right on the fashion quotient as well. Launch of their website was also a good step
in the right direction as it has ensured opening of one more touch point and has helped
in reaching deeper into the market.
every day to become relevant to a wider audience.
you allude to such sentiment or your thoughts are varied?
becoming hospitable with right mix of food and entertainment. Additionally, they play the
role of community centres in terms of being relevant in their immediate proximities and
taking up community centric causes.
55 degrees in the summer, malls provide an excellent and comfortable outing.
under malled at this stage?
streets have evolved to shoulder the responsibility but the population still remains underfed or
has to travel around a lot to reach a good experience centre.
eco sphere responded to this change of mindset and behaviour?
around how will a particular mall design/store design be user friendly and enrich the
experience rather than being idealistically beautiful.
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