Digital & Social
As Twitter clocks up its first decade, some brands are looking for more sophistication in its services while others are…
A phone rings at your business. An agent answers, then makes a decision: either address the matter or route the…
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the city’s motto: “Keep Austin Weird”. Given…
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers are leveraging this format because…
Last month, Instagram announced that it will now start counting video views. By making it easier for marketers to measure who’s…
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across…
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t dead, anyone who works at a…
If you were going to guess how many mobile apps are available right now, what would you say? 1 million?…
Starbucks: mobile app is a win-win for consumers and the brand With app install ads having been introduced to both…
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media…