Digital & Social
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad…
Identifying social media marketing goals that drive business results will help you prove the ROI from your social strategy. This…
Google announced new badges in its image search in August, just a day after Pinterest updated its app to make the visual…
Have you considered collaborating with YouTube video influencers? To discover how to work with influential YouTube creators, I interview Derral…
Social media listening only tells half the story, says Katharine Milner. Marketers need to make sure they’re matching what people…
Consumers say they are most likely to trust online influencers who come across as credible and who appear to have…
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling with brand-safety concerns. As advertisers…
Entrepreneur Network partner Ben Angel knows exactly why you can’t go a minute without picking up your phone. It isn’t…
Facebook said the eclipse sparked more discussion than Super Bowl LI Monday’s solar eclipse spurred more than 9 million tweets globally, along…
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To…