Digital & Social
Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost…
How are you doing? I’m doing pretty well. How are you? I’m doing good. For the past year, Google’s Smart…
Brands are treating social media as a sales platform now more than ever. Nearly 25% of business owners are selling through Facebook…
Opinion: Marketers still choose to show all consumers the same standard ad This is truly the golden age for marketers.…
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials now make up 66 percent of…
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry is in the midst of…
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will tell you why it was…
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a budget for the news and…
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results of a study conducted by…
Personalization is one of the top features that consumers like to see online. Accenture reports that over half of customers would rather…