Digital & Social
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and…
A new study questions the effectiveness of targeting “hubs” at the center of social networks. How does information spread? How…
The hottest SEO trends for the year ahead… You knew this article was coming. Some of these trends you’ve already…
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp, TripAdvisor, ZocDoc, Bing, TrustPilot, industry-specific…
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as it seeks to leverage the…
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met me. But when it comes…
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise…
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries for the coming year. Cat…
Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and…
Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here’s the most…