Digital & Social
The end of the year brings a welter of articles about trends, and while it’s important to have an understanding…
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have been at the forefront of…
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics, emails, call tracking, sales, advertising,…
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu, a Nashville-based full-service entertainment marketing…
Too many business owners write professional bios that are the literary equivalent of sleeping pills. Don’t fall into the same…
Internet users spend approximately two hours a day on social media. That’s enough time for brands to show them dozens of marketing messages,…
WhatsApp is the most popular messaging app in the world, with over 2 billion active users. That also means that it…
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to independent producers – it’s been…
Too many companies are obsessed by technology and data, yet few have experienced significant improvements in return on investment (ROI)…
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either way, writes Helen Rose, head of…