Digital & Social
2020 is proving to be a year of heightened awareness, change, and for lack of better words to describe the…
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that let students fully immerse themselves…
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important because it conveys…
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with a degree of accuracy never…
Vaccines are a powerful weapon in the fight against disease, but only if they are taken. A team of behavioral…
Recently, while a fellow author and I strolled the streets of London, he shared a secret with me that he’d…
Marketing and technology is a marriage. For better or worse, it’s a partnership where each side relies on each other…
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year on advertising. You’d think they’d…
Every feature-rich app has its share of easily overlooked settings. But Gmail—man, oh man. Gmail has a virtual labyrinth of underappreciated options.…
Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must…