Digital & Social
The Western market is clamoring to replicate the runaway success of live commerce in China. And OOOOO is a newcomer…
The metaverse has taken the world by storm in the last year, but that’s nothing new for Roblox. In this…
Dr. Michael Thiemann at Strategy-Lab™ is a bilingual Business Model Strategist, Key Note Speaker and Innovation & Agility Facilitator. One of the…
The term ‘red pill’ has been co-opted by conspiracy theorists, but it was born in The Matrix as a choice…
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s…
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to pin down. Very few are…
The streaming wars were hot even before we were all confined to our sofas, but now the dynamics of the…
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the very least needs to be…
Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such…
As marketers dive into 2022, which content marketing trends should they be watching closely? Directional data, content proliferation, and instantaneous…