Digital & Social
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three questions that CMOs should ask…
No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse…
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech companies, game developers and brands…
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from Consumer Acquisition looks at the…
The core tenet of marketing is pretty simple and set in stone: brands must generate awareness to attract new customers…
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million times. And this experience has…
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims…
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in the ways brands present themselves:…
We’ve been taught to keep work and play apart. Yet more of us are still taking workcations, years into the…
Marketers are attempting to take back control of their online advertising operations facing growing challenges, including increasing pressure from procurement…