Departing from convention: If marketing research had it’s way….
Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…
Author Suresh Dinakaran
Suresh Dinakaran
Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on suresh@groupisd.com
Thought Leader Brands and their After Thoughts? What are they thinking?
As a brand, you are already on a very high pedestal. You fall in the…
How Disruption created (and buried) some of the world’s biggest brands and concepts?
It was Rome of the First Century. An innovative glassmaker created vitrium flexile, flexible glass. Proud of his invention,…
Buzzwords: What’s the fuss about?
It’s an over communicated world. And the time for easy to understand, lucid communication seems…
Visitors are from Earth. Unique Visitors are from some other Planet!
Visitors are from Earth. Unique Visitors are from some other Planet! The numbers make incredibly…
Why Demographics May Be Irrelevant for Brands: Welcome to a Post Demographic (Geography is History) Era!
Historically, brands and marketers have sworn its allegiance to demographics. Like the proverbial Tweedle Dee…
Why brands could do with a bit of hypothesis?Beyond (S)lip Service on Corporate Social Responsibility!
Corporate social responsibility for brands and organisations is no longer an obligation. Its a compelling…
Why we are looking at an integrated future where fashion and technology brands combine?
First let’s crunch some numbers.US $15.4 Billion. That was Google’s Net Profit for the first…