A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Author Suresh Dinakaran
Suresh Dinakaran
Suresh Dinakaran is Group CEO of ISD Global, a brand strategy & creative ideations entity based out of Dubai with operations across the globe.With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms.Passionate about innovation, ideations and creative leadership apart from writing,movies,music and sports. He can be reached on suresh@groupisd.com
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
Out for the Count: Brands and their Salebrity Status!
Let’s begin with the fundamentals. A brand is an amalgamated image of a multitude of…
Yes, we are the people formerly known as the audience!!
The caption of this blog is borrowed from Jay Rosen‘s great essay. Rosen’s essay (…
Departing from convention: If marketing research had it’s way….
Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…
Thought Leader Brands and their After Thoughts? What are they thinking?
As a brand, you are already on a very high pedestal. You fall in the…
How Disruption created (and buried) some of the world’s biggest brands and concepts?
It was Rome of the First Century. An innovative glassmaker created vitrium flexile, flexible glass. Proud of his invention,…
Buzzwords: What’s the fuss about?
It’s an over communicated world. And the time for easy to understand, lucid communication seems…
Visitors are from Earth. Unique Visitors are from some other Planet!
Visitors are from Earth. Unique Visitors are from some other Planet! The numbers make incredibly…
Why Demographics May Be Irrelevant for Brands: Welcome to a Post Demographic (Geography is History) Era!
Historically, brands and marketers have sworn its allegiance to demographics. Like the proverbial Tweedle Dee…