Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
Author Suresh Dinakaran
Suresh Dinakaran
Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on suresh@groupisd.com
The future is an asset, not a guess!
A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Branding and Common Sense with Martin Lindstrom
Martin Lindstrom has been disintermediating the world of brands and branding with his seminal work…
BrandKnew in Conversation with Dr Gad Saad
He wears multiple hats. And certainly has the gift of the gad..err gab! Professor, behavioural scientist and author Dr…
Framing a Minimalist: The Great (E)scape!
The Art of Storytelling through the lens. Going beyond the moment. Capturing emotions. This would…
WONDER Woman!
It is said that what the world lacks in large does is creativity. Especially amongst it’s…
Rebel with a Cause
Work environments desperately needs a rejig. That’s what Pim De Morree, Co Founder of Corporate Rebels, keynote speaker,…
The Go(o)d Samaritan of Advertising
If the corporate world was ever looking for a conscience keeper, it need not look…
Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
For whom Excel(lence) meets Storytelling!
Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, one of the world’s largest advertising and communications firm.…