Digital empowerment and innovation: how to lead the pack in CX
It’s experiences, not products that sell. Here’s how to make compelling CX a reality. Great…
Author marketingmag
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke…
Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…