Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Author Geoffrey Precourt
Geoffrey Precourt
Geoffrey Precourt is WARC's US editor. He reports from key events across North America. Prior to joining WARC, Geoffrey held senior editorial roles at titles including Strategy + Business, Point, Smart Business and Fortune, and edited the book CMO Thought Leaders.
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Annals of Advertising: When an influencer oversteps the boundaries
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like…