How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Monthly Archives: September, 2023
Three things Gap’s incoming CEO can do to make the brand relevant again
Right now, there are few brands in the world as big as Barbie. One person…
Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
Marketers are facing even more challenges on Twitter, as if they didn’t have enough already.…
Author Talks: How nondisruptive creation can unlock economic growth
Renée Mauborgne explains how companies can reach success outside the usual industry bounds. In this…
The hotel of the future
In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options,…
Passion Capital
What separates the men from the boys? The great brands from the average ones. The World’s…
Talking the Talk: Walking The Happiness Street
“Never get so busy making a living that you forget to make a life.”– Dolly Parton…
Inside Twitter’s rebranding gaffe
Elon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark Elon Musk…
6 ways B2B marketers can achieve growth
6 expert insights to grow B2B business in a difficult market Key stat: US B2B product…
Elon’s Risky Gamble: How Rebranding Twitter To ‘X’ Could Harm The Social Media Giant
Marketing experts and industry insiders warn that the rebranding could have serious repercussions for the…