Creativity is future proof
The more the uncertainty, the greater the clarion call for creativity. Creativity’s biggest propellant is uncertainty. The call to…
Monthly Archives: August, 2023
How Microsoft optimised on perception
Microsoft’s research and insights team linked revenue data to customer perception surveys to understand the…
The Long-term Business Case for Corporate Purpose
Business leaders do not have to choose between their values and creating value, according to…
How authenticity can win social media loyalty
Social media marketing — authenticity over all Social media is everywhere, and nearly everyone including…
Why audiences are tired of influencers — and how to thrive anyway
What’s up everyone, it’s ya girl Allison here. Make sure to smash that like and…
Consumer sentiments not matching up with marketers’ perceptions
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to…
Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and…
Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
UFP(Unique Feelings Proposition) > USP (Unique Selling Proposition)
Ever since we can remember, marketing has focused on the USP, the unique selling proposition, and the product’s/service’s…
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…