How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Want to drive more sales? Wondering how to convince people to act on your offer…
Google is going to start using generative AI to boost Search ads’ relevance based on…
You want to stand out. What business professional doesn’t? But becoming a marketing industry thought…
As email marketers search for new ways to engage with their audiences, teams must pay…
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
You can totally ignore these—but please, for the rest of us, don’t Coming up with…
Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like…