Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
Monthly Archives: April, 2023
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Why influencers and social purpose are a winning formula
Entertain Impact CEO Paul Katz explores how what he calls the “influencer effect” can help…
Cook to Open First Apple Stores in India in Pivot Beyond China
(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook has scheduled a trip to open…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…
Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…
Dari(a)ngly Creative!
Young, effervescent, passionately creative and on a mission. That’s Daria Prodaevich for you. As the Managing Director of the…
It takes a village: A look at the hidden teams behind successful creators
As much as creators create content because it’s their passion, the ones who are serious…