Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
Monthly Archives: April, 2023
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
An Indian influencer has got under 200-year-old Cadbury’s skin
The instagrammer questioned the high level of sugar content in Bournvita, which poses the risk…
This A.I. Project Lets Your Hands Do the Talking
Deploying richer sign language ‘data’ All the world’s abuzz about A.I., which can translate whole…
Samsung’s Bin Go!
What happened: Alphabet shares fell nearly 3% on Monday, the 17th April, following the news that Samsung was considering shifting from…
‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
Search advertising heads into a new era
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…