Fixing the ad industry’s approach to culture with Carl Moggridge
The ‘hopeful monster’ theory in biology suggests that evolutionary changes can occur in abrupt leaps,…
Monthly Archives: March, 2023
An attraction called distraction!
” Your real competition is your distraction “– Anonymous If you are reading this, amidst your deep…
Distress Sail!
Apparently, there is ” Wisdom of the Crowds “..” A Collective Bias “. Though not sure with wisdom and bias– can the…
FIED and TESTED!
If judging others constitute full time employment, most of the world is a well employed…
Being An Employee Of Our Own Myth!
We are all frauds. Creating is hard for every last one of us( including those from…
Is there a case to revisit the Case Study Method?
Back in the 1920s, Harvard Business School(HBS) professors decided to develop and experiment with innovative and unique…
Pay Attention, Brands: The Future of Marketing Is Soccer
It’s coming home for 2026 That may feel like a bold statement, but hear me…
A Coca-Cola Bottle Visits Masterpieces of Classic and Contemporary Art
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one…
TODA (Theatre of Digital Art), Dubai to host the 3rd Edition of the Kioxia ExceLENS Awards
It’s that time of the year when the Kioxia ExceLENS Awards( now in its 3rd edition) celebrates and recognises…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…