Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
In the age of online shopping and fickle customers, loyalty may feel like a thing…
From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and…
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
That brand purpose needs to be more than just words has become increasingly clear during…
These are tough times for vehicle manufacturers in the UK as they grapple with the…
2020 has been a momentous year for all sorts of reasons, with huge changes to…
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Marketers must be ready for a future that is shaped by everything from smart speakers…
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
Bob Cohn joined The Economist Group in February after more than a decade at…