‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
True to the Toshiba tradition of being at the forefront of pathbreaking technology and an…
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
The sharing economy has been revolutionary for consumers. Enabled by the internet, they have more…