Digital & Social
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing efforts aim to drive brand…
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the display guides the owner on…
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. The report was based on…
And older metrics like brand recall are falling by the wayside Video is rocketing on social media, and according to…
Those involved in the SEO world know how complex and ever-changing the industry can be. With over 200 ranking factors…
When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble…
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of…
New data from app maker and analysis firm SocialFlow shows people are responding well to longer Twitter posts the social…
Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story?…
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered…