How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Monthly Archives: September, 2021
Why is Pfizer advertising a vaccine that gets plenty of free promotion?
Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Hello Motto
‘Don’t be evil’: Google’s iconic mantra comes into question at labor trial The ethos has…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
‘The office is dead but culture is not’: Why this start-up is trying to foster office culture without an office
This past summer, Air, a creative operations system for marketers, began what it calls “warehouse…
How to get off the ‘ hedonic treadmill ‘
Beware the Disease of More More isn’t always better. Let that sink in. More ≠…
How brands are maximizing user-generated content
UGC controls modern-day purchasing decisions By the end of his Aug. 30 evening shift at…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…