Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Monthly Archives: May, 2020
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Media owners offer creative help
Media owners are offering a range of services in an attempt to keep advertisers on…
Toilet paper is having a moment and the advertising is getting weird
You may not be able to get any TP, but its makers want to be…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
The Future is Cast.
Trends to watch out including Conspicuous Isolation that is the Now Normal https://youtu.be/4md3zhHkIAI – Seeking…