Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has…
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
For our report on how the role of the CMO has changed in recent years, we asked…