The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…