Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods…
Book publishing is a business and increasingly a technical one, but at its heart it…
Simple actions like waving hello to a friend, objects falling to the ground and other…
THE INTERNET, YOU have undoubtedly heard, is bad for your brain. It can be especially damaging for…
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and…
Will professional influencers become all the rage in 2019 – or will they disappear as…
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…