Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…
Monthly Archives: January, 2019
Ikea’s next big play for smart homes is here
A partnership between Ikea and Sonos, launching in August, is a glimpse at the Swedish…
Why the airport of the future still doesn’t exist
After more than six decades, a better airport still eludes fliers–especially in the U.S. Here’s…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
Man of the Match!
Murugavel Janakiraman is the Founder and CEO, Matrimony.com – whose flagship brand is BharatMatrimony, one of India’s…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
MEETINGS ARE A MANAGER’S MEDIUM.
Imagine yourself as a painter. Specifically oil on canvas. You do landscapes, portraits, abstract art.…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…