Marketing May 14, 2020 0 Business and the changing idea of marketing as a concept! If you are one of those organizations and marketer who embraces convention, no one will…
Advertising March 6, 2019 0 From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success… In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
Marketing December 19, 2016 0 How the Internet of Things Is Changing Marketing Forever Have you ever woken up, walked into the kitchen and made the startling discovery all…
Branding June 28, 2016 0 EUphoric no more for UK’s luxury brands? What the UK’s anti-EU vote means for luxury The United Kingdom’s 52 percent vote yesterday…
Branding February 25, 2016 0 How brands can create global campaigns that cut across languages and cultures With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…