The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
Browsing: Digital experience
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
Low digital experience maturity impacting customer experiences in SEA
The rapid migration to digital technologies driven by the pandemic has done little for digital…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
How to use predictive marketing to personalize the email experience
Retail marketers are constantly asking themselves how they can get the products customers are most…
Digital empowerment and innovation: how to lead the pack in CX
It’s experiences, not products that sell. Here’s how to make compelling CX a reality. Great…
BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers…
What customers want from their mobile marketing experience
Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for…