Amanda Russell: Fitness Icon, Entrepreneur, Professor of Marketing & Author
Amanda Russell was an ‘influencer‘ before the term even existed.As an international fitness icon, sought-after speaker and brand strategist,Amanda has been at the forefront of the digital marketing and social media revolution from its infancy.Amanda designed & co-created UCLA’s’ Influencer Marketing curriculum, the world’s first fully accredited program in Influencer Marketing and currently teaches this program, along with marketing, branding, and business strategy at UCLA at UT Austin, to a global audience of students and future leaders.
Here, in this freewheeling chat with BrandKnew(published by ISD Global),among other things, Amanda waxes eloquent on her book ‘ The Influencer Code ‘, a book that promises to rewrite the rules of influencer marketing.
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