The Power of Winfluence!


Amanda Russell: Fitness Icon, Entrepreneur, Professor of Marketing & Author

Amanda Russell was an ‘influencer‘ before the term even existed.As an international fitness icon, sought-after speaker and brand strategist,Amanda has been at the forefront of the digital marketing and social media revolution from its infancy. Amanda designed & co-created UCLA’s’ Influencer Marketing curriculum, the world’s first fully accredited program in Influencer Marketing and currently teaches this program, along with marketing, branding, and business strategy at UCLA at UT Austin and at the Kellogg School of Business at Northwestern University, to a global audience of students and future leaders.

Here, in this freewheeling chat with BrandKnew (published by ISD Global),among other things, Amanda waxes eloquent on her book ‘ The Influencer Code ‘, a book that promises to rewrite the rules of influencer marketing.

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: or visit

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on

Comments are closed.