Amanda Russell: Fitness Icon, Entrepreneur, Professor of Marketing & Author
Amanda Russell was an ‘influencer‘ before the term even existed.As an international fitness icon, sought-after speaker and brand strategist,Amanda has been at the forefront of the digital marketing and social media revolution from its infancy. Amanda designed & co-created UCLA’s’ Influencer Marketing curriculum, the world’s first fully accredited program in Influencer Marketing and currently teaches this program, along with marketing, branding, and business strategy at UCLA at UT Austin and at the Kellogg School of Business at Northwestern University, to a global audience of students and future leaders.
Here, in this freewheeling chat with BrandKnew (published by ISD Global),among other things, Amanda waxes eloquent on her book ‘ The Influencer Code ‘, a book that promises to rewrite the rules of influencer marketing.
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: email@example.com or visit www.groupisd.com/story