General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Browsing: Brand Campaign
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered
‘Beauty in Real Life’ is a step toward transparency in the industry CVS Health…
Artful advertising: have brands forgotten about business and purpose goals?
Advertisers and organisations are getting more artistic in pursuit of a captivated audience, writes Sérgio Brodsky,…