A Bit Of Executive Creative Director History

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If there is anything that I find a bit off-putting about the dynamic move to digital marketing it is the loss of the BIG IDEA. The love of the big ideas that have been generated by the “traditional” Executive Creative Director….. (“traditional” – yikes, what a shitty & pejorative descriptor).

 

Worse, that for some digi-geeks, the big idea has gone by way of the dinosaurs. Today we spend much of our time thinking about KPIs, PPC, SEO, SEM, DA, CTR, programmatic, Facebook drek, driving YouTube views, how to hype Instagram posts, and now TikTok (which is still thankfully mostly still about individual creator ideas and productions). OK, I am not going to go too far over the top here. In many cases, ideas still rule, well, some of the time. But, let’s face it, it all got a bit geekyly vs creativityly in the past 20 years.

A Bit Of Executive Creative Director History

If there is anything that I find a bit off-putting about the dynamic move to digital marketing it is the loss of the BIG IDEA. The love of the big ideas that have been generated by the “traditional” Executive Creative Director….. (“traditional” – yikes, what a shitty & pejorative descriptor).

Worse, that for some digi-geeks, the big idea has gone by way of the dinosaurs. Today we spend much of our time thinking about KPIs, PPC, SEO, SEM, DA, CTR, programmatic, Facebook drek, driving YouTube views, how to hype Instagram posts, and now TikTok (which is still thankfully mostly still about individual creator ideas and productions). OK, I am not going to go too far over the top here. In many cases, ideas still rule, well, some of the time. But, let’s face it, it all got a bit geekyly vs creativityly in the past 20 years.

When A Executive Creative Director Walked The Earth

Pat Peduto and I worked at Saatchi. He was an Executive Creative Director (and member of the Director’s Guild) and I was the senior account guy. We won creative and a few Gold EFFIES. That is the type of collaboration y’all want. We even discussed it right here at this podcast heard around the world: “A Lost $80 Million Advertising Agency Account That Rocked The Ad World.”

Side note, if you are thinking that I am also a dino, I invented Internet marketing in 1995.

So, finally, if you are wondering who this Pat guy is, imagine a rather successful Executive Creative Director. Here is his history – yes, he came after the dinosaurs. He was ECD on accounts like Burger King, Toyota, AT&T, Nabisco.

I will put his master list of accounts Pat has worked on a bit below.

Show Notes.

Pat’s book… Author of “I Wrote The Book On Advertising”

Member of the Directors Guild & commercial director.

Owner of the agency RocketScience Creative.

YO – Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Ok, The List.

Pat’s clients… ABC Entertainment, Access Fund, A-Cute Derm, Act!vate, Adatom.com, agencyfinder.com, Alaska Distillery, ASM Fund, AT&T, Alka-Seltzer, Almond Joy, AVIS, Bayer Aspirin, Bally Total Fitness, BellSouth, Beneficial, Birds Eye, Burger King, Camel Filters, Canon, Century21, Chelsea Market, Ciroc, Citibank, Clairol Ultress, Club Med, Coca-Cola, Con Edison, Cox Interactive Media, Creative Artisan Brands, Crunch, Cuervo 1800, Delta, Diet Coke, Don Q Rum, Donnelley Directory, E-Z Wider, EasyLink–AT&T, EliasArts, Exxon, Florida Citrus, Frontier Brands, GE Rechargable Batteries, GM Credit Card, Gold Medal Flour, Grand Marnier, IBM–Latin America, Hamm’s Beer, Hanes Hoisery, Hardee’s, Healthy Home Environmental, Hellmann’s, Holiday Inn, homedelivery.com, Honey Graham Bears, ICI Americas, Interview Magazine, Investment Expo, JAL, JetUSA, Joker, Kellogg’s, Kodak films, Kodak Photo CD, Kodak 35mm Cameras, Krystal, Lamaze Publishing, LaMotta’s Tomatta Sauce, Lexus, L’Eggs Sheer Energy, Lipton, L’OREAL, Lucent, IRS, Life Savers, Lufthansa, Luxe Hotels, Manhattan Mortgage, Marriott, McDonald’s, MGD, Miller Beer, Mistic, Molson, Nabisco Cookies, National Car Rental, National Council for Adoption, Navan, New Jersey Online, New York Life, NewsWorks, Nomad Networks, Northcoast Consulting Group, NYC Office for Economic Development, Nikon Cameras, Northwest Airlines, Nucoa Margarine, Olympia Beer, PT-1, Palm Springs International Raceplex, PaineWebber, Parker Brothers, PheasantRun, Pizza Hut, Pleasant Company, Ponds, Portfolio School, Prodigy, Nuprin, Ragu, React.com, Ruffino, Rums of Puerto Rico, Rival Dog Food, SFATA, Sandella’s Cafe, Schick Electric, Skippy, Smirnoff, STP Motor Oil, Stella Show Mangement, Stockgroup.com, T42, TailWinds Distillery, Tampax, TIME, Talbot Hotel, Tommy Hilfiger, Toyota, US Army, US Postal Service, Unisys, United Craft Distillers, UrbanGlass, Virgin Atlantic, Wall Street Journal, Winston, Wrangler, Wendy’s, Wheaties, Woolmark Co, Yoplait.

This article first appeared in knowledge.wharton.upenn.edu

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