Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Monthly Archives: October, 2019
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
Stuart Matthewman on international marketing, branding and what he’d do differently
What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
Bloomberg Media CEO Justin Smith: Media is ‘going through a process of slimming down’
Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor For all the hand-wringing about the digital media business, there are several bright…
A Love Story Completely Told Through Fake Advertisements
Told in 30-second chapters that look like real ads for fake products, this excellent short…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…