Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
The more we understand how humans think and behave, the better we can tailor our…
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Most good brands tick four out of five boxes required for greatness. What are they…
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…
FOR WEEKS, COMPUTER scientist Siwei Lyu had watched his team’s deepfake videos with a gnawing sense of…
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in…
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…
A new white paper by research firm Ruby Cha Cha explores how businesses can use…