Shine Theory
IF YOU’RE DESIGNING a product intended for the masses, how do you make sure it reaches…
Monthly Archives: January, 2018
The Leadership Benefits of Performance and Storytelling
Dramatic strategy moves audiences, empowers them to play a role and realigns them with a…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
Why Microsoft Resurrected A 15-Year-Old Mouse
Microsoft tried to kill its familiar corded IntelliMouse Explorer years ago. But the most discerning…
What Went Wrong In Hawaii, Human Error? Nope, Bad Design
The author and eminent design researcher Don Norman examines how poorly designed software spread panic…
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…